Bobbies-Logo

Background

Created in Paris in the spring of 2010 by two childhood friends, Antoine Bolze and Alexis Maugey, Bobbies is the first French brand of colored pocketed moccasins. Inspired by the charm of Paris and their joyful explorations around the world, Antoine and Alexis sail on the trends and imagine in their Parisian style office two annual collections that rhythm the calendar of the seasons (Spring/Summer and Autumn/Winter).



THE GAME

Branded Mini-Games created a fun game around the mascot of the brand “Jean-Bobby” including exciting Christmas elements. Jean-Bobby flies in the city of Paris on top of the roofs and clouds and has to collect a maximum of Christmas balls and sweets in order to maximize his points and win a prize.

  • Duration of the campaign: 4 weeks
  • Channels: website, social networks, newsletters
  • Mini-Game: SuperPill
  • Call-to-Action: Visit the website

GOALS


Develop brand awareness thanks to a viral and addictive marketing campaign just before Christmas

Build customer loyalty by offering the customers a contest with lots of prizes to win for the holidays

Stand out from traditional Christmas marketing campaigns

RESULTS


The game has been very successful! Participants loved the design of the game, the simple and addictive grip.

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Over 400,000

Gameplays


96%

Completion Rate


69%

of players shared their personal information


BE PART OF THE SUCCESS
GAMIFYING YOUR MOBILE
MARKETING CAMPAIGN TODAY


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