Founded in 1910, Dodenhof is the biggest shopping centre in Northern Germany. Their shopping centres are located in Posthausen and Kaltenkirchen with over 5 million visitors a year.
To create awareness of the latest Black Friday deal and boost their number of sales, Dodenhof has launched their first Playable Ads online, allowing users to play “Black Sale” game directly within the banner.
To help achieve their goals, Branded Mini-Games developed and customised “Collect the Set” game template and turned it into a “Black Friday Game”.
Users are encouraged to drag the shopping bag to collect as many Black Friday discounts as they can. After the game ends users can continue to Dodenhof website to see more details about the deal.
- Target group: People from Northern Germany who like to buy on Black Friday
- Game template: Collect the set
Create awareness of Black Friday promotion
Increase number of sales
Dodenhof distributes the game using “Playable Ads”, an interactive banner that allows users to play the game right from the banner without leaving the web page. Dodenhof then publish the banner on multiple websites to increase visibility and conversion rate.
- Campaign period: Balck Friday 18.11.2016
- Distribution channel: Display Banner on Google Ad Network
- Location: Germany