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Background

Total is the world’s fourth- largest oil and gas company, as well as a major integrated player on low-carbon energy. Backed by nearly a century of history, they knew energy has a key role to play in addressing the complex challenges facing the world today. As a major energy operator, Total must contribute to meet them.

With operations in more than 130 countries, 98 000 employees discover, produce, process, sell and market energy in a variety of forms, all the way to end customers.



THE CAMPAIGN

To advertise the message “Total Excellium – the fuel that cleans your engine km after km”, Branded Mini-Games and Total launched a mini-game called “Total Excellium”.

Users have to tap the pipe pieces to rotate them and make the fuel flow over to clear the engine.

  • Campaign duration: 2 weeks
  • Mini-game: Build A Path
  • Target audience: All
  • Location: South Africa

GOALS

Increase customer engagement

Promote Excellium products

RESULTS

graph1

Game Play

97%


Game Completion

93%


User Sign Up

69%

BE PART OF THE SUCCESS
GAMIFYING YOUR MOBILE
MARKETING CAMPAIGN TODAY


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