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Background

Confiserie Bachmann is the biggest bakery and patisserie in Switzerland, an advanced and innovative family-run business with a 120-year-old tradition and a strong sense of quality maintained over time.



THE CAMPAIGN

Using Branded Mini-Games team’s solutions and technical expertise, Confiserie Bachmann launches an exclusive online game marketing campaign of Papa Moll, which is the beloved Swiss animation character, to promote their Schoggi-Murmelis chocolate product.

Users have to shoot as many Schoggi-Murmelis balloon as possible to achieve the highest score.

Confiserie Bachmann gives out special prizes for playing users everyday.

  • Campaign duration: 25 days
  • Mini-game: Shoot The Balloon
  • Target audience: All
  • Publication channel: Website of Confiserie Bachmann
  • Language: German

GOALS


Increase engagement between the brand and the target audience

Promote their product

RESULTS


graph1

95%

Game Play


94%

Game Completion


33%

User Sign Up


22.3%

Users Replayed at least 5 times


BE PART OF THE SUCCESS
GAMIFYING YOUR MOBILE
MARKETING CAMPAIGN TODAY


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