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Background

At the end of 2017, Samsung introduced the Galaxy A8 and A8+. During this event, Samsung has teamed up with Branded Mini-Games to make two e-Learning games. These games are aimed to educated and give information on the newly released 2018 Galaxy A8 and A8+ as a part of their staff training programme.


THE CAMPAIGN

Jigsaw / Spot the Difference game: Merge small pieces to complete the big picture or spot the differences between two images. The features of Galaxy A8 and A8+ are shown all around the games.

Jump Jump Jump game: Jump on the cars to avoid being killed by monsters, and go to Samsung Stores to solve OX Quizes to win extra rewards in the game.

  • Campaign duration: 3 years on Samsung internal website
  • Minigame: Jump The Gaps, Jigsaw, Spot The Difference
  • Target audience: Samsung store employees
  • Location: World wide

GOALS


Provide new content formats for global online learning trends

Motivate learners and encourage voluntary learning

Support multilingual for on-time learning

Easy and quick learning

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MARKETING CAMPAIGN TODAY


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