Celio-Logo

Background

Celio, is a French men’s clothing retailer headquartered in Saint-Ouen, France. It caters primarily to the Continental European market, aiming to provide fashionable, affordable clothing.

The Celio Group employs over 1,800 people, with around 1,500 working in stores and the remainder at the group’s headquarters and warehouses. They bring out 4 collections per year with 800 designs per collection and sell around 35 million items every year.


THE GAME

To help achieve their goals, Branded Mini-Games created a fun and addictive game called “Escape!” and turned it into the “C*Noël de Celio*” game.

Users were encouraged to collect as many christmas gifts as possible to make it to the top 5. At the end of the game, a leaderboard would show the top scorers of the day, who would receive a 20€ Celio gift voucher.

  • Target group: People from France who like to shop fashion for christmas.
  • Game template: Escape!

GOALS


Increase Brand Awareness during the Christmas Season

Increase Customer Retention

Increase sales

RESULTS

graph1

96%

Game Play


95%

Game Completion


10

Replays per user


FUNNEL CONVERSION RATES

96%

Game Play

95%

Game completion

65%

User Authentication

9%

CTR

BE PART OF THE SUCCESS
GAMIFYING YOUR MOBILE
MARKETING CAMPAIGN TODAY


Your Name (required)

Your Email (required)

Subject

Your Message

captcha