Ultherapy logo

Background

Since creating the world’s first anti-wrinkle cream in 1953, Merz has been a driver of innovation in the fast-evolving field of aesthetic medicine. Merz is a privately held pharmaceutical company based in Frankfurt, Germany, with own branches in various European countries as well as the US, Canada, Mexico, Brazil and Asia Pacific. The company is active in research, development and distribution of innovative products in the areas of aesthetic medicine and dermatology as well as in the field of neurologically induced movement disorders


THE CAMPAIGN

Ultherapy launched a mini-game called “Millionenspiel”. They chose the “Escape” game template and designed it to match with their Ultherapy product’s look and feel.

Users have to help the character to escape from the hospital, avoid the doctors and nurses, and pick up the Ultherapy items.

  • Campaign duration: 1 year
  • Mini-game: Escape!
  • Target audience: Women
  • Location: Germany

GOALS


Create awareness of products

Increase engagement between the brand and the target audience

THE RESULTS

graph1

71%

Game Completion


19%

User Sign Up


13%

User Replay at least 5 times


BE PART OF THE SUCCESS
GAMIFYING YOUR MOBILE
MARKETING CAMPAIGN TODAY


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